Meet Asia’s Most Important Trade Buyers in the Naturally Healthy and Halal Segments

Backed by nearly 20 years of organising food trade exhibitions, the team behind the largest of its kind in Malaysia will launch the inaugural Superfood Asia in Singapore and bring you the right profile of quality buyers.

Get Ahead of the Curve in Two of the Fastest Growing Segments in the Food and Beverage Sector

  • Consumers are going back to basics, in pursuit of health and a better quality of life
  • A US$345.2 billion market, with a forecasted growth of US$69.2 billion in the next five years for the naturally healthy segment
  • Majority of the respondents (72% from Asia) in a recent Nielsen report say they follow a diet that limits or prohibits consumption of some foods, or ingredients
  • The global halal food market is anticipated to reach US$2.55 trillion by 2024
  • Asia continues to be home to the largest population of Muslims in the world
  • Growing interest in halal food and its positioning as hygienic and healthy among both Muslim and non-Muslim communities

Showcase Your Innovations and Sell Proactively

Through live demonstrations, food tasting sessions, pavilions, workshops or other innovative ways to showcase the maximum potential of your products, Superfood Asia creates the invaluable opportunity of face-to-face interaction with key trade buyers. Leverage Superfood Asia as a launch pad for new products and innovation.

Network and Build Solid Business Relationships

Superfood Asia is the only dedicated trade exhibition of its kind in the region. Increase visibility of your business. Research your own marketplace. Observe competitors and market trends. Get instant feedback and respond to emerging trends. Generate quality leads and forge new business relationships.

An Extensive Through-The-Line (TTL) Marketing and Promotional Campaign Like No Other

365 days of engagement, we aim to connect prospective buyers and sellers through the year via online and offline mediums. Direct mailers, e-newsletters, social media sites, trade publications, newspaper advertisements, media coverage and more are part of an unparalleled campaign used to attract the trade visitors and buyers. Dedicated efforts such as pre-show Online Business Matching and onsite Hosted Buyers and VIPs are our commitment to connect you and pre-arrange meetings with qualified buyers.