Nutrixin Born Out Of A Father’s Love For His Daughters

Some say that fathers bond well with daughters. Opposites attract. Psychology. Regardless, daughters have profound influence on their fathers. For Dr. Loke Wai Mun, he took things to the next level by stemming the foundations of Nutrixin for the love of his twin daughters.

A chemist, nutritionist, food scientist, educator, functional food consultant, Dr. Loke is an expert in nutraceutical products. He has done extensive research on polyphenols – a category of plant compounds that offers a variety of health benefits, authored more than 30 scientific articles, and had also set up the Centre for Functional Food & Human Nutrition in Nanyang Polytechnic.

In 2018, Dr. Loke founded Innovfood, and with it, the Nutrixin brand was born. Prioritising his daughters’ health concerns, he looks to develop nutraceutical products that can be consumed by everyone, including children.

Nutrixin utilises innovative scientific processes in an ISO 22000 certified facility to maximise the benefits of polyphenols: washing fresh ingredients, extracting and concentrating the polyphenols, blending the polyphenols with nutraceuticals, and treating them with low heat processes. It has won numerous accolades including “Finalist at the World Beverage Innovation Award 2019” and “Best Innovation Award at the Singapore Institute of Food Science & Technology Food Product Award 2019-2021”.

Nutrixin’s Peel Essence series are all natural with no added sugar, no colouring, no preservatives, vegan-friendly and are made in Singapore. Three flavours – orange, apple, grape – are available, with orange being their most well received for consumers experiencing bowel movements, especially constipation.

Cocoa Essense is Nutrixin’s latest product to be launched in May. The polyphenol present in cocoa “epi-catechin” is scientifically proven to reduce the risk of Cardiovascular Disease (CVD). Compared with other cocoa beverages, Nutrixin’s Cocoa Essence has 900% more epi-catechin and is 2300% higher in anti-oxidant properties.

For more information on Nutrixin, please visit nutrixin.sg.

Nutrixin participated in Superfood Asia 2019. Superfood Asia will next take place in April 2022. For more information, please visit superfood-asia.com or contact [email protected]